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Corporate Website Construction Affects the Formation of Online Brand Cognition

Keywords: website construction

Corporate website construction is the most direct channel for companies to engage in online marketing and the most widely available information resources. Users can directly feel the quality of the product or the level of service, quality characteristics, technical content and other relevant factors that can show customers the overall strength of the enterprise. The key point of website construction is the direct factor that influences the quality of the website. Corporate website construction is the carrier of the company's online marketing promotion, so the quality of the corporate website construction will directly affect the brand's first impression on the network to customers.


1. Website domain name selection


The domain name is an important part of the online brand. A good domain name logo can directly deepen the consumer's impression on the corporate website. A good domain name is an important influencing factor for the establishment of an enterprise network brand. The choice of domain name must meet the characteristics of easy memory, simplicity, and corporate relevance.


2. Web Design


Web page design includes web page layout and content design. Web page design includes basic layout design, Weifang website construction, website structure design, etc. These contents can make online consumers perceive the overall network image of the company; content design includes product information. Richness, consumer experience of online consumers, corporate reliability certification, etc. The content is clear, which can reflect the market positioning of the website, product information and the basic situation of the company, and highlight the concept of corporate online marketing. The web design and content design directly affect consumers' impression of the company, which affects brand awareness during the brand formation One of the key factors.


3. Frequency of website content updates


The frequency of website content updates indicates the overall strength of the company. Important corporate information and industry news are important sources of website content updates. At the same time, it also shows the strength of corporate network marketing. No consumer wants to see that it is always not updated. Website. Therefore, this is also an important factor affecting the perception of online brands. In addition, in addition to the above aspects, the dynamic design of the page, the setting of the advertising space, and the use of color, the overall website image is an important factor that affects consumer perception.


The above is the relationship between the construction of the corporate website and the brand building shared by the editor of Xiamen Zibi. I hope it can help everyone.